Our story
Care born from
personal heartbreak
— kept every day.
Founded in 2015 after a devastating personal loss, GotoHealthcare was built on a single promise: no family should face a care system that fails them.
10+
Years of care
OFSTED
Registered
CQC
Rated Good
100%
Person-centred
Our journey
A promise made in grief, built into something lasting.
In 2015, our founder Jennifer Obitade lost her grandmother to dementia. It wasn't just the illness that hurt — it was the neglect she faced in the care she received. That pain became a purpose that drives everything we do today.
Talk to our teamThe promise made
Jennifer Obitade loses her grandmother to neglectful care. The grief becomes a calling — care that treats every person as family.
GotoHealthcare registered
Working evenings alongside full-time employment, Jennifer begins caring for clients personally and officially registers the company.
Word spreads — CQC rates us Good
Families and local authorities begin referring clients. Not because of marketing — because we cared like family. CQC inspection returns a Good rating.
Supported Accommodation launched
OFSTED registration under the 2023 Supported Accommodation Regulations. Expanding our reach to young people aged 16–24, including care leavers and unaccompanied asylum seekers.
Care that goes further
A full multi-service provider spanning domiciliary, supported living, supported accommodation, and live-in care — all built on the same founding promise.
"Think of how you'd want your family treated — and do better than that. That's the heart of GotoHealthcare."
Jennifer Obitade · Founder & Registered Care ManagerOur people
Meet the team behind the care
A dedicated group united by one purpose: care that genuinely changes lives.
Jennifer Obitade
Service Manager & Nominated Individual
Jennifer turned personal heartbreak into a mission to deliver care she could be proud of. Her founding promise — to treat every person like family — remains the standard everything is measured against.
Patricia Jumbo
Registered Manager & Nominated Individual
Brings warmth, expertise and commitment to every aspect of care coordination across our services.
Jackie Crane
Care Manager (Domiciliary Care)
Dedicated to consistent, dignified support that honours every client's individuality.
Ifeanyi Obitade
Operations Manager
Oversees the operational heart of GotoHealthcare, keeping everything running seamlessly behind the scenes.
Lyndsey Young
Care Coordinator (Domiciliary Care)
Coordinates support with care and precision, ensuring seamless experiences for clients and families.
Anete Baumeistare
Manager
Leads her team with focus and care, maintaining the high standards that define GotoHealthcare's reputation.
Jenlayo Solanke
HR / General Manager
Champions team wellbeing and professional development, ensuring every carer feels supported and valued.
We're hiring
Explore open roles →
Core values
The heart of our commitment
Every interaction across every service is guided by these five principles — our TRAIR framework.
Trust
A committed team built on fairness, transparency, and respect — for clients and each other. Families and authorities trust us because we earn it, every day.
Reliability
A proven track record of consistency. When we say we'll show up — we show up. No exceptions, no excuses.
Advocacy
We champion every person's voice, needs, and rights — driven by progress and dedicated to equality in care.
Integrity
We lead with transparency, honour our promises, and take full responsibility. Integrity is not an aspiration — it's how we operate.
Respect
The dignity and worth of every person sits at the core of everything we do. From how we speak to how we support — respect shapes every interaction.
What families say
Trusted by the families who need us most
The best measure of our care is the voices of the people we support.
★★★★★
"Jax and her team are fantastic — they go above and beyond to ensure the best of care for my mum. Cannot thank the team enough, always highly recommended."
Joanna B. · Family Member
★★★★★
"They care like family. We couldn't have asked for better support during such a difficult time. The team's compassion made all the difference."
Michael R. · Son of client
★★★★★
"From the very first call, we felt heard. GotoHealthcare didn't just manage care — they became part of our family's support network. Truly exceptional people."
Sandra T. · Daughter of client
Trusted & accredited by
Ready to talk about care?
No pressure — just a conversation about what's right for you or your loved one. Our team responds within one business day.